Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...
Lire la suiteLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lire la suiteIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteThe book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...
Lire la suiteKatja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...
Lire la suiteNetworks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...
Lire la suiteAs the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...
Lire la suiteThroughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...
Lire la suiteExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Lire la suiteOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lire la suiteA company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lire la suiteA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lire la suiteA company's strategies define its future direction specifying not only target market positions for many years to come, but ...
Lire la suiteBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lire la suiteThe European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
Lire la suiteExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lire la suiteDelves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
Lire la suiteIn this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
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